Dear Zihan & Yinuo

Content Creation, Girl Power, Matters of the Heart

Google Analytics told me the most visits I get on my blog are from China. Call me preposterous but I immediately had a mental image of the audience who were indulging on my blog, ever so often. It feels personal and intriguing, so I picked your names and gave you faces and this blog post […]

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Without Her Consent

Girl Power, Matters of the Heart

I woke up with a strong urge wanting to revisit the Gisèle Pelicot case that rocked our collective worlds last year. For those of you who may have forgotten, simply google her name. I didn’t quite understand why I wanted to revisit this news again, but it consumed my morning and afternoon as I read […]

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What Even Is a Career in 2025?

Content Creation

If you belonged to any generation beside the GenZs, you know that growth has been our watchword all our life. Personal growth, career growth, financial growth, academic growth. Whatever area of life we were in, we pursued growth. How did that growth look like? It was an accumulation of skills, an increase in our intelligence, […]

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Ghostwriting for Personal Branding & Business Development

Content Creation

I ghostwrote 8 years for an IT and Digital products Head of an AED 1B Tech company in the Middle East. I wrote his emails, press releases, and investor presentations, did market research and wrote blogs, articles, business proposals, client/vendor negotiation emails, onboarding contracts,  service documents and also handled his LinkedIn account. I had access […]

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Notre Dame, beauty from ashes


Matters of the Heart, Travel & Art

How did you feel what you saw the merciless rhapsody of the orange flame and black smoke against the pale-looking skies of Paris? My eyes were transfixed in terror to the news live feed where I watched the gore of the gothic structure unfold, shattering and shredding the Notre Dame de Paris – Our Lady […]

April 16, 2019

Are you writing for paisas, yet?


Content Creation

“In order to succeed, we must first believe we can” – Nikos Kazantzakis. I remember the first time I told my best friend I wanted to quit my well paying job and become a full-time writer. It was over a call from my apartment terrace in the evening while I was walking with a notepad […]

April 12, 2019

Feminism without femininity is fallacious


Matters of the Heart

To be a woman in the millennium is not a cake walk. The march toward empowerment is strong as ever. The mighty winds of feminism, equal pay and sexual freedom are billowing against established norms. Governments and historically followed ideologies and practices are questioned, frowned upon, even vehemently dissented. We are living in dangerous times. […]

April 4, 2019

The truth about ‘believing in yourself’


Matters of the Heart

I wanted to talk to you about “believing” today. I hadn’t quite understood what it meant – ‘Be yourself, Believe in yourself’ wrote my school friend on my slam book in the last year of school. That is my first remembrance of the word “believe” in reference to living. Also that friend lives in the […]

June 20, 2018

3 times content out-ran internet marketing


Content Creation

I am not one to disclose client details to outsiders but with doing what I do and seeing how much I see brands screw up – especially start-ups, freelancers and SME’s that carry on without paying attention to the most obvious flaws, pinches me. And it hurts. Really, hurts. This is me spilling the beans […]

April 12, 2018