Google Analytics told me the most visits I get on my blog are from China. Call me preposterous but I immediately had a mental image of the audience who were indulging on my blog, ever so often. It feels personal and intriguing, so I picked your names and gave you faces and this blog post […]
I woke up with a strong urge wanting to revisit the Gisèle Pelicot case that rocked our collective worlds last year. For those of you who may have forgotten, simply google her name. I didn’t quite understand why I wanted to revisit this news again, but it consumed my morning and afternoon as I read […]
If you belonged to any generation beside the GenZs, you know that growth has been our watchword all our life. Personal growth, career growth, financial growth, academic growth. Whatever area of life we were in, we pursued growth. How did that growth look like? It was an accumulation of skills, an increase in our intelligence, […]
I ghostwrote 8 years for an IT and Digital products Head of an AED 1B Tech company in the Middle East. I wrote his emails, press releases, and investor presentations, did market research and wrote blogs, articles, business proposals, client/vendor negotiation emails, onboarding contracts, service documents and also handled his LinkedIn account. I had access […]
This post is for the amateurs, the newbies, the dreamers, the ones not confident enough to publish their first blog post. This blogpost is for someone that’s doubting their gift. This blog has been sitting in my drafts for more than 5 years now, and I have already made more than 10 iterations to this […]
I think I am meant to write this post today. The mood is set. The evening lights are on. Its Sunday after all and I had tea and inipu paniyaram. Checked in with my husband on the plans for tonight and tomorrow, and we decided to stay home tonight. It has been pretty gloomy the […]
Hello there, welcome to part two of BCMS. Here I will focus on Marketing Strategy. I must admit, marketing strategy is a very broad term. There is so much to be accomplished under this avenue. For those who don’t know: my strong suit is communication and brand management, and marketing is the vehicle through which […]
Remember the time when there was only a Sales department which did selling, marketing, research, pre-sales, client handling, operations, BD, advertisement, customer service and more. Then it became Sales & Marketing. Then it diversified further into Digital Marketing & Communication. Now there is content marketing, product marketing, growth hacking, brand marketing and more. So then, […]
Let’s get right into it. I have been in the marketing and communication space for 15 years now, and every bit of copywriting and advertising material I have produced over the years starts with understanding and appealing to the emotions and intellect of the audiences. Appealing is a broad term, let me narrow it down […]
I didn’t know I would love travelling as much as I do now. My first trip abroad was in my mid-20s after saving up to explore the world, so to speak. The year was 2016. Destination Thailand. Jetted and waited 3 hours on the wrong visa line after reaching the destination. Embarrassed for me? That […]
