Unlike huge corporations or medium-sized companies, small businesses operate on a different spectrum. When you are starting out, you need someone who understands the nuances of your business, the nitty-gritty, the seemingly unimportant factors for a corporate size organisation are those of significance when it comes to small businesses.
Most people think hiring any content writer for business writing is enough. That is because they are not thorough of the mysterious world of marketing communication and persuasive writing. Let’s be honest; for a small business, there is hardly any information that needs to be covered in a website, at least that’s what many small business owners think! What would we talk about, huh? The “About”of the business, the “product/service” offered, the “Why” choose the brand and the usual “blog” section, “gallery” and “contact us” page based on the nature of business.
Coming to the narration point of view, small business websites cannot afford any fluff or upselling or fancy description in its copy. Simply because it might appear like they are sounding pretentious or using filler words or dilly-dallying from the truth. The messaging has to be straightforward and without romanticising the solution or brand. Doing that gives a sense of resourcefulness, ingenuity and believability. For a business that’s trying to break through in a competitive landscape, these characteristics are imperative.
Next, you want to be brief in messaging yet detailed by way of gaining their attention. Website content is of great value. It is the face of your business. A potential customer should not leave your website without obtaining an insight or augmenting their understanding. At the very least, they should be amused. Higher bounce rate on the homepage is suicidal to a growing business. There are some unique tricks up my sleeve to make any prospective client hold themselves from closing their tab to your website.
It involves years of understanding the market, working with varied segments of audience and business owners. The changing tide of content consumption based on knowledge gained from studying consumer buying behaviour and brand loyalty indicators. If you’re looking to overhaul your business website, perhaps you must write to me at hello@getsyjenita.com, and we can work together and spruce your website content for some much-needed web traffic, inquiries and conversion.
You may also want to read my post on How to write content for your business (without bullshitting)